Dr.U.Devi Prasad

Dr.U.Devi Prasad

Associate Professor – Marketing

M.B.A., Ph. D.
Associate Professor – Marketing
E-mail: udeviprasad@gitam.in
Mobile No: 9032225988


Dr. U. Devi Prasad is Associate Professor of Marketing in the Hyderabad Business School. He has more than 16 years of experience in teaching and research in the area of marketing. His previous assignments include Co-coordinator for BBM Programme and Head of the Department of Management Studies.

Dr. Prasad has been awarded MBA and Ph. D., in marketing area. The title of the thesis is “Marketing of Fish – A Case Study of Fish Farmers in West Godavari District, Andhra Pradesh”. Dr. Prasad has written articles in leading journals and guided academic Projects and supervised Research Surveys. He has organized seminars and workshops at the national level and presented papers in National and International seminars and conferences. Currently he is engaging the subjects of Customer Relationship Management, Consumer Behavior, Global Marketing and Services Marketing

Research Areas

 Marketing
 CRM
 Retail Marketing
 Services Marketing

Academic Positions:

 
Worked as Professor (November, 2007 to June 2010) in Faculty of Management, KGRL College (P.G.Courses), Bhimavaram, West Godavari District, Andhra Pradesh.
 
Worked as Associate Professor (December, 2000 to Novemeber, 2007) in Faculty of Management, KGRL College (P.G.Courses), Bhimavaram, West Godavari District, Andhra Pradesh.
 
Worked as Assistant Professor (January, 1996 to December, 2000) in B.B.M Programme of KGRL College, Bhimavaram, West Godavari District, Andhra Pradesh.
 
Worked as Lecturer (June, 1994 to January, 1996) in B.B.M Programme of KGRL College, Bhimavaram, West Godavari District, Andhra Pradesh.


Research Experiance:

 
5 years Part-Time-PhD-Research experience in the area of Marketing on the thesis titled “Marketing of Fish – A Case Study of Fish Farmers in West Godavari District, Andhra Pradesh” from 2000-2006


Research Publications:

 
Published a paper titled “SWOT Analysis of Indian Agriculture under WTO Regime” in Human Endeavour, October, 2004, Bhimavaram.
 
A Case Study entitled “KGRL Educational Centre” published in edited book of Allied Publishers, New Delhi
 
Published a paper titled “Appraisal of Marketing Efficiency of Fish” in Indian Journal of Agricultural Marketing, May, 2011, Volume 25 (1) Nagpur.
 
Published a paper titled “Treatwell Hospital : Annoying Events” in Su Gyaan Volume II July-December,2010 Issue.
 
Published a paper titled “Impact of Flexi-time (A Work-Life Balance Practice) on Employee Performance in IT Sector” in International Journal of Research in Computer Application & Management (IRJCM) Volume No.1(2011), Issue No.1 (March).
 
Published a paper titled ” Prediction of Churn Behavior of Bank Customers using Data Mining Tools” in Business Intelligence Journal (BIJ) Volume 5 Number 1 (2012), UK


Papers Presentations (International Conferences/National Seminars):

 
Paper entitled ” Issues of Disinvestment” at National Institute of Public Enterprises, Andhra University, Waltair, on 21st and 22nd June 2000.
 
Paper entitled “Impact of Globalisation on Indian Economy” submitted at National Seminar on Globalisation organized by Department of Commerce and Management Studies, Andhra University on 29th and 30th March 2004.
 
Submitted paper on Customer Satisfaction: A Study of select banks in Bhimavaram at National Seminar on Banking Reforms & Challenges, organized by P.G. Department of Management Studies, K.G.R.L College on 26th January,2004.
 
Presented a paper on Problems and Prospects of Indian Aquaculture under WTO Regime at the National Seminar on Globalisation – Sectoral Responses held at Department of Commerce and Management Studies, Andhra University, Vishakhapatnam on 278th and 28th January 2004.
 
Submitted paper on “Impact of WTO Regime on Indian Agriculture- A SWOT Analysis of Indian Agriculture in the National Seminar on Indian Agriculture under WTO Regime at P.G. Department of Economics, D.N.R College, Bhimavaram on 22nd February, 2006.
 
Submitted a paper on “Call Centers in marketing of Paddy and Rice” at National Seminar on E-Commerce, organized by P.G. Department of Management Studies, K.G.R.L. College, Bhimavaram on 8th and 9 th August. 2006.
 
Submitted a paper on Customer perception of financial services in State Bank of India in Bhimavaram at National Seminar on Management of Finanacial Serivces organized by Centre for Banking Studies, Department of Commerce and Management Studies on 21st and 22nd March, 2007.
 
Submitted a case study entitled KGRL Educational Centre at International Conference on Management Cases conducted by Institute of Management and Technology on Dec 3rd and 4th 2007 at New Delhi.
 
Presented a paper on “Innovations in the Indian Retail Supply Chain Management” National Seminar organized by Hyderabad Business School, GITAM University, and Hyderabad Campus on 18th November 2011.

Seminars Attended:

 
International Seminar on Cooperation on Infrastructure Development among SAARC countries held at Andhra University (Organised by Centre for SAARC Studies and Department of Commerce and Management Studies) on August 2000.
 
National Seminar on “Disinvestment in Public Sector organized by Institute of Public Enterprises, Andhra University, Visakhapatnam in June 2000.
 
8th Commerce Conference held at Dr. K.S. Raju and S.V.K.P Arts and Science Degree College, Penugonda, West Godavari A.P
 
National Seminar on Entrepreneurship organized under UGC Special Assistance Programme held at Department of Commerce and Management Studies, Andhra University, Visakhapatnam on 23rd July 2003.
 
National Seminar on Banking Sector Reforms – Challenges organized by U.G. Department of Commerce and P.G. Department of Management Studies at K.G.R.L. College, Bhimavaram held on 23-1-2004.
 
Seminar on Higher Education – Challenges organized by K.G.R.L College on the occasion of Silver Jubilee Celeberations 27th and 28th December 2000.
 
Seminar on Indian Economy– Liberalisation Challenges organized by K.G.R.L College on the occasion of Silver Jubilee Celeberations 27th and 28th December 2000.
 
Presented a paper entitled “Issues of Disinvestment” at the National Seminar on Disinvestment of Public Sector organized by Institute of public Enterprieses, Andhra University on 21st and 22nd June 2000.
 
Paper entitled “Impact of Globalisation on Indian Economy” submitted at National Seminar on Globalisation – Sectoral Responses organized by Department of Commerce and Management Studies, Andhra University on 29th and 30th March 2004.
 
Seminar on Consumer Rights Protection organized by Department of Commerce and Management Studies, Andhra University held on September 4th & 5th 2005.
 
Submitted paper on “Impact of WTO Regime on Indian Agriculture – A SWOTAnalysis of Indian Agriculture in the National Seminar on Indian Agriculture under WTO Regime at P.G. Department of Economics, D.N.R. College, Bhimavaram on 22nd February. 2006.
 
Submitted a paper on “Call Centers in marketing of Paddy and Rice” at National Seminar on E- Commerce, organized by P.G. Department of Management Studies, K.G.R.L. College, Bhimavaram sponsored by Department of Science and Technology, on 8th and 9th August, 2006.
 
Presented a Case Study entitled “KGRL Educational Centre” in International Conference on Management Cases, organized by Institute of Management Technology, Ghaziabad on 3rd and 4th December, 2007
 
Submitted a paper on Customer perception of financial services in Atate Bank of India in Bhimavaram at National Seminar on Management of Financial Services organized by Centre for Banking Studies, Department of Commerce and Management Studies on 21st and 22nd March, 2007.
 
Attended Seminar on “Entrepreneurship Development-Options and Opportunities” organized by Contractors Development Institute, Hyderabad on 27th July, 2010.
 
Participated in First Annual Convention of MTC Global held on 27th August 2011 at Hyderabad.
 
Attended a two day Faculty development programme on “Effective Teaching Methdodology” organized by School of Technology, GITAM University held on 16th Decembe,r 2011 – 17th December, 2011


Workshops Attended:

 
Case Writing Workshop held at Institute of Transport Management, Department of Commerce and Management Studies, Andhra University, Waltair on 26th and 27th February, 1996.
 
Personality Development Workshop organised by S.R.K.R Engineering College, Bhimavaram on October, 1997.
 
Workshop on communication skills, organised by PG. Department of Management Studies, D.N.R College, Bhimavaram in September, 1998.
 
One day Training Program on Teaching Skills, organised by Department of Commerce and Management Studies, Andhra University, Visakhapatnam held in January, 2001.
 
Entrepreneur  Development Progremme on Motivating and Building Entrepreneurial Competencies among M.B.A Students organized by Department of Commerce and Management Studies, Andhra University, Visakhapatnam held in February, 2003.
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