International Conference



Ideas and Narratives for Management and Leadership

Organized by

GITAM Hyderabad Business School

A Constituent of GITAM

(Deemed to be University u/s 3 of UGC Act, 1956)

About the Conference

The constantly changing business environment makes organizational change imperative. Hence, the management ideas and theories, popular and applicable at one point in time become obsolete, and new ideas and approaches to management take their place. Since the industrial revolution, management as a discipline has undergone numerous transformations.

While trying to understand the changes in business and management, we find disruption at the core of those changes. Disruptive thinking has led to path-breaking innovations and has generated creative ideas in management thinking and leadership. Japanese-Management and Indian-Management have established themselves as alternatives to American-Management. Sustainability and Corporate Social Responsibility are continuously changing the functioning of organizations globally. Social impact of business is one such idea that has impacted the strategic thinking of the organizations. Organizations, once seen as profit making entities, have moved to ‘Triple Bottom Line’ and Sustainable Development Goals (SDGs).

Technology has made business ‘Local-Global-Local’. Technological advancements have provided impetus to disruptive thinking in an organizational context. At times, they have become the reason for the changes that have subsequently transformed organizational structures, business processes, people management, product & service designs, supply chain management, advertising and marketing, and accessibility to the consumers.

In future, the idea of complete automation of the production systems is going to pose a challenge not only to management thinking, but also to the inter-relationships of organizations, people and society. Hence, it is important to understand the inter-linkage of disruptive thinking, technological innovations and management of business organizations.

'Design-thinking' is one such upcoming area, which will be extensively used in creative thinking and innovative problem solving, and offers possibilities of disruptive thinking in management and leadership.

Conference Conveners

Dr.Divvya Kirti Gupta, Associate Professor, GITAM HBS, Hyderabad

Dr.K.Sreekanth, Assistant Professor, GITAM HBS, Hyderabad

Conference Tracks

Track 1: Creative Disruption and Innovation

  • Design thinking in organizations and future of work
  • Disruptive technologies and management of organizations
  • Cleaner technologies and their access
  • Taxonomy of innovation and disruption
  • Creation of Holistic organizations

Track 2: Disruptive Thinking, Strategic Management & Leadership

  • Global and local perspectives in strategic thinking
  • Strategic vs Tactical disruption
  • Emerging models in strategic management and thinking
  • Social media and change in business landscape
  • Future of data analytics and data mining
  • Breakthroughs and disruption in service industry

Track 3: Disruptive Thinking in Functional areas of Management

  • New Business models for future financial success
  • Adapting to changes in times of disruption
  • Disruptive thinking in management education
  • Disruptive thinking in management functions: Marketing, Operations, HR, Finance, and IT

Track 4: Disruptive Thinking and Social Transformations

  • Rethinking management through sustainability and sustainable development
  • Emerging geo-political realignments and their impact on organizations
  • Implications of changes in cultures and traditions
  • Meaning of climate change for organizations and business
  • CSR as main-frame to business thinking

Track 5: New Frontiers in Entrepreneurship

  • Government initiatives and policy-making
  • Social media as a tool for new beginnings
  • Market shocks and entrepreneurial challenges
  • Disruption in SMEs
  • Disruption in PSUs
  • Social economy and non-profits


GITAM (Deemed to be University) is one of the premier centres of higher learning in the country. GITAM has held an unrivalled position in the academic firmament for nearly four decades. The learner-centred teaching methodology with outcome based curriculum designed by academic experts prepares GITAM graduates to successfully meet the academic and the corporate challenges.


GITAM Hyderabad Business School (GITAM HBS): Started in 2009, GITAM HBS is an institution of quality management education, research, executive training, development and consultancy. In a very short span of time, the school has built an excellent faculty pool of experience and a rich intellectual-capital base, state-of-the-art infrastructure, technology–savvy campus. With commitment to quality education and sound academia-industry collaboration, it prepares business leaders for future challenges

Hyderabad: Hyderabad, the Pearl City, offers a variety of tourist attractions ranging from heritage monuments, lakes, gardens, resorts, and museums to appetizing cuisine and a delightful shopping experience. To the traveller, Hyderabad offers a fascinating panorama of the past, with a richly mixed cultural and historical tradition spanning 400 colourful years.

Call for Papers & Important Dates

Call for Papers

The research papers may be in the range of 5000-6000 words and abstract should be of maximum 250 words. The paper submission should be in MS Word format (Written in A4 single column, Times New Roman, with 12-point font size, 1.5 line spacing, and 4-6 Keywords). Reference cited in the paper should conform to APA style of referencing.

The submissions may be sent to

The papers would be screened by the review committee before the final acceptance.


The accepted papers presented in the conference will be published with ISBN number. Quality papers selected from the proceedings of the Conference may be considered for publication in UGC approved journal, The Indian Management Researcher, which is a Biannual Journal of Hyderabad Business School, GITAM-Hyderabad, and International Journal of Business Competition & Growth subject to Journals’ policy. We encourage you to submit empirical papers. In addition case-studies may be considered for publication in Emerald Emerging Markets Case Studies (EEMCS) subject to the publication policy.


Chief Patrons
Dr. M. V. V. S. Murthi,
President, GITAM
Prof. K. Ramakrishna Rao,
Chancellor, GITAM
Prof. M. S. Prasada Rao,
Vice-Chancellor, GITAM
Prof. N. Siva Prasad,
Pro Vice-Chancellor, GITAM, Hyderabad

Conference Advisory Committee

Prof. Subhash Sharma,
Director, Indus Business Academy (IBA), Bangalore
Prof. Karunesh Saxena,
ex-Director & Chairman, Faculty of Management Studies and Director, IQAC (Internal Quality Assurance Council), MohanLal Sukhadia University, Udaipur, Rajasthan
Prof. A. R. Aryasri,
School of Management Studies, Chaitanya Bharathi Institute of Technology (CBIT), Secretary, Institute of Management Consultants of India (IMCI), Hyderabad Chapter and Former Director & Professor, JNTU, Hyderabad.
Prof. Rajagopal,
Professor and National Researcher, EGADE Business School Ciudad de Mexico, Technologico de Monterrey, Mexico
Prof. K. Sankaran,
Director, Justice K S Hegde Institute of Management, NITTE, Mangalore
Prof. John Robert Clammer,
Jindal School of Liberal Arts and Humanities, O. P. Jindal Global University, Sonepat, Haryana
Mr. C. Ramkrishna, Executive Director,
AMDISA – Association of Management Development Institutions in South Asia, Hyderabad
Prof. M. J. Xavier,
CEO, Karunya Institute of Technology and Sciences, Coimbatore
Prof. Gopal Prasad Mahapatra,
Professor of Practice, Indian Institute of Management (IIM), Indore
Prof. V. Nagadevara,
Former Professor & Dean, IIM Bangalore
Prof. B. Raja Shekhar,
Dean, School of Management Studies, University of Hyderabad
Prof. A. Sreeram
GITAM HBS, Hyderabad

Conference-Chair & Conference Conveners

Conference Chair
Prof. Y. Lakshman Kumar,
Dean & Director, GITAM HBS, Hyderabad
Conference Conveners
Dr. Divya Kirti Gupta,
Associate Professor, GITAM HBS, Hyderabad
Dr. K. Sreekanth,
Assistant Professor, GITAM HBS, Hyderabad

Speakers and Schedule

Watch this space for updates.....


Registration Fee:

Foreign Delegates : US $ 100/- *
Corporate/Industry Professionals : Rs. 4,000/- *
Academicians : Rs. 2,000/- *
Research Scholars : Rs. 1,200/- *
Students : Rs. 500/- *

(* Fee + 18% GST extra)

The registration fee includes admission to all the technical sessions, conference kit, tea/coffee breaks, and working lunches on both the days. Registration fee can be submitted through a Demand Draft drawn in favour of “Programme Coordinator HBS”, payable at Hyderabad.

Filled in Registration Form should be sent along with the DD to Dr. Divya Kirti Gupta, Conference Convenor, Hyderabad Business School, GITAM, Rudraram (V), Patancheru Mandal, Sangareddy District - 502329, Telangana, India.

For online payments of registration fee, the details are as follows:

Account Name : Programme Coordinator HBS
Account No. : 642901010050032
Bank Name : Union Bank of India (Current Account)
Branch : Rudraram
IFSC Code : UBINO564290

In case of online payment of registration fee, confirmation of payment along with registration form should be mailed to

Location and Stay



Accommodation (non-AC) on sharing basis will be provided in the university hostel at subsidized rates of Rs.300 per head per day (inclusive of boarding and lodging). Please inform in advance if accommodation is required.

Accommodation (AC and Non-AC) is also available at 'Squar-Inn’ hotel ( Ph: +91 9493425555/+91-845-5225567) near to the university campus at discounted rates for the conference.

Contact US

Ms. Laxmi Bhavani
(accommodation and logistics)
+91-95 42 42 5333, +91-8455-221361
Mr. Akram Pasha
(any other query)
+91- 99857 12372