HBS Students Connect with Rural Communities

HBS Students Connect with Rural Community with Innovative Proposals

The students of Hyderabad Business School (HBS) of GITAM University bagged first prize for their innovative business proposals that sought to bring solar energy to rural households. They achieved this distinction during the management festival Operacy-2014 organised recently by Kirloskar Institute of Advanced Management Studies, Harihar, Karnataka.

N.Abhiram, K.Sridatta Sai, K.Simhachalam Naidu and K.Krishna Prabu, students of MBA at HBS took part in the event Rural Recharge in this fest. As part of this innovative event they made a household survey in a village called Makanuru in Davanagere district of Karnataka and prepared character profiles of households in the village. After the survey on the needs of the villagers who are mostly dependent on agriculture, they prepared a business plan for the sub-event Solar Swachh, on solar-energy driven tools like Solar Cart, Solar Tilling Machine, and Solar Water Purifier. The idea of Solar Cart won the first prize in the event.

Speaking of the experience, the participant students said that the event exposed them to the ground reality of rural India. Having an urban background, they realized that rural areas required a lot of interventions that could be a blend of innovative technology and innovative business ideas. They also appreciated the initiative of the Kirloskar institute for bringing management fest into the open and for suggesting that management professionals are accountable to the backward communities in the country.

The Dean and Director of HBS, Prof.Prasada Rao congratulated the students for not only for their achievement, but also on the quality of their learning about corporate and individual social responsibility.

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