Research at HBS

For the faculty at Hyderabad Business School research in diverse verticals like Marketing, Finance, HR & Information Technology has top priority along with teaching, and the two activities have a symbiotic relation. Research aids their teaching, and student assignments and projects feed into the faculty research.  The faculty members have published their research papers in National and International Journals of repute

Marketing

Dr.U.Devi Prasad, “KGRL Educational Centre” published in edited book of Allied Publishers, New Delhi ISBN: 81-8424-262-X.

Dr.U.Devi Prasad, “Appraisal of Marketing Efficiency of Fish” Indian Journal of Agricultural Marketing, Nagpur, Vol. 25 Issue,1  ISSN: 0971-8664.

Dr.U.Devi Prasad, “Prediction of churn behaviour of bank customers using data mining tools” in Indian Journal of Marketing, Sep 2012, Volume 42 Number 9, ISSN 0973-8703.

Dr.U.Devi Prasad,  “Treatwell Hospital : Annoying Events” Su Gyaan Volume II July-December, 2010 Issue. ISSN-0975-4032.

Dr.U.Devi Prasad,  “Impact of Flexi-time (A Work-Life Balance Practice) on Employee Performance in IT Sector” International Journal of Research in Computer Application & Management (IRJCM) Volume No.1(2011), Issue No.1 (March). ISSN2231-1009.

Dr.U.Devi Prasad, “Integrating Work-life Balance and Internal Marketing: A Complementary and Competence Perspective” Edited book of Excel Publishers, New Delhi ISBN: 978-93-82062-53-0.

Dr.N.V.Sri Ranga Prasad, “Children’s influence on Purchase Decision making”, Asia-Pacific Business Review Vol.III No.1 January-June 2007. ISSN :0973-2470.Dr.N.V.Sri Ranga Prasad, Impact Of TV Advertisements On Women: A Study With Reference To Fair& Lovely Advertisements The ICFAI Journal Of Consumer Behaviour Vol. II   No. 1,March 2007, ISSN: 0973-3760.

Dr.N.V.Sri Ranga Prasad, “Impact Of Child Models In Advertising”, The ICFAI Journal Of Marketing Management Vol. IV   No. 2,May 2005, ISSN: 0972-6845

Dr.N.V. Sri Ranga Prasad, “Customer Relationship Management: A Boon for Insurance Business” , SCMS Journal Of Indian Management Vol. II, No. III July-Sept 2005, ISSN: 0973-3167

Finance

Dr.R.Radhika, “Dimensions of Non- performing Assets in A.P Mahesh Co operative Bank Ltd”, International Journal of Business and Technology Research, July 2011,Volume 4 Number 1, ISSN 1914-9414

Dr.R.Radhika, “Glimpses of E-Governance: A.P Online Limited”, European Journal of Scientific Research, EJSR, ISSN 1450-216X Vol. 54 Issue 4.Vol.54 No.4(2011), Pg.No 623-631 June 2011

Dr.R.Radhika, “Non-performing assets study of scheduled commercial banks in India”, International Journal of Research in Commerce, Economics and Management, ISSN 2231-4245, Volume No.1 Issue No.1 Pg.No 60-63

Dr.M.Jayasree, “Corporate Governance and Promoters Equity: The Indian Context” The Management Accountant, Vol 47, No. 10, October, 2012. ISSN No.0972-3528.

Dr.M.Jayasree, “Global Accounting Convergence and Adoption of IFRS by India – A Case Study”, Pragyaan Journal of Management, Vol. 10 Issue 1, June 2012, ISSN No. 0974-5505.

Dr.M.Jayasree,  “A Close Look into the Financial Crisis and Financial Market Volatility”, Abhinav National Monthly Referred Journal of Research, May 2012,  Vol.1, Issue No 5, ISSN No 22771166

HR

Dr.S.Suman Babu, “Impact of Childcare Assistance (A Work-Life Balance Practice) on Employee Retention in Indian IT Sector, Global Journal of Management and Business Research (GJMBR-G) Volume 13 Issue 6 Version 1.0, 2013,  The Aptitude flux ( AF ) of this journal is 85 %.

Dr.S.Suman Babu “A Close Look into the Financial Crisis and Financial Market Volatility-A Risk Management Perspective”, Research Journal of Finance and Accounting, Vol.3, No 9, 2012, ISSN 2222-1697 (Paper) ISSN 2222-2847 (Online). The IC Impact factor value of this journal is 6.26

Dr.S.Suman Babu, “Professional Communication for Better Work-Life Balance”, Journal of Education and Practice, Vol.3 No.6, 2012, ISSN 2222-1735 (Paper) & ISSN 2222-288X (Online). The IC Impact factor value of this journal is 7.15

Dr.S.Suman  Babu, “Impact of Flexi-Time as a WLB practice on Employee Retention”, NHRD Network Journal, Vol.2, No.3, pp 68-75, 2009, ISSN: 0974-1739.

Dr.S.Suman Babu, “Achieving Work-Life Balance-Women Perspective”, Indian Journal of Training and Development”, Vol.XXXVIII, No.1, pp79-85. 2008, ISSN No: 0971-5592

Information Technology

Mr.P.Mohan, “Enterprise Application Integration with Cloud Services”, WIM Journal of Management, Volume 2 Issue 5, January 2012, ISSN 0975-5063.

Mr.P.Mohan, “Impact of Technology on Service Sector”, WIM Journal of Management, Volume I Issue 4, July 2012 ISSN 0975-5063.

Mr.P.Mohan, “A Study of Sustainability Development of Postal Services in The Age of Information Technology: A Promotional Perspective”, Arth Prabhand: A Journal of Economics and Management (APJEM), Volume 1, Issue 6, September 2012, ISSN 2278-0629

Mr.P.Mohan, Online Shopping Market: Using Technology to Create New Business Value, International Journal of Engineering Research and Technology (IJERT), Volume1, Issue 8, October 2012, ISSN 2278-0181.

Mr.P.Mohan, “Quality Flaws: Issues and Challenges in Software Development, Journal of Computer Engineering and Intelligent Systems”-The Journal for International Institute for Science, Technology & Education, Volume 3 Issue12, 2012

Mr.P.Mohan “Role of Business Correspondent Model in Penetrating The Financial Inclusion With Special Reference to Bank of Baroda in Bulsar District of Gujarat”, The Management Accountant, Volume 48, Issue 5, May 2013.

Mr.P.Mohan “The Study of Financial Performance of IFFCO Limited- A Comparative Analysis With the Fertilizer Industry”, The Management Accountant, Volume 48, Issue 7, July 2013.

ADMISSIONS ENQUIRY FORM
Thank You. We will contact you as soon as possible.

LiveZilla Live Chat Software