Dr U Devi Prasad

Associate Professor

Qualification: PhD

Area of Specialization: Marketing

Dr U. Devi Prasad is Associate Professor of Marketing. He has more than 23 years of experience in teaching and research in the area of marketing. His previous assignments include Co-coordinator for BBM Programme and Head of the Department of Management Studies.

Dr. Prasad has been awarded MBA and Ph. D., from Andhra University in marketing area. The title of the thesis is “Marketing of Fish – A Case Study of Fish Farmers in West Godavari District, Andhra Pradesh”.

Dr Prasad has written articles in leading journals and guided academic Projects and supervised Research Surveys. He has organized seminars workshops and MDP’s at the national level and presented papers in National and International seminars and conferences.

He has been guiding doctoral students of management at HBS. He authored a few case studies. Under his guidance one scholar was awarded PhD Currently he is engaging the subjects of Marketing, Customer Relationship Management, Consumer Behavior, Global Marketing and Services Marketing. Apart from teaching and research, he is assigned the role of Examination Coordinator.