“Proficiency in Business Analytics a Must for Sales and Marketing Professionals”
“Unless sales and marketing professionals assimilate advanced information technology, they will surely find it difficult to fit into today’s market demands,” said Dr. Siva Muthaly, Faculty, RMIT University, Melbourne, Australia, while delivering a lecture at Hyderabad Business School (HBS), GITAM University, to the faculty and students of the MBA programme. Dr. Siva Muthaly delivered a lecture on “Challenges in Sales and Marketing Profession”.
“Digital marketing is changing the face of sales and marketing across the world. Companies are allocating a large chunk in their marketing budget to digital advertising. They are also deploying advanced technological tools for predicting trends in consumer behavior. Market research has made inroads into the daily purchasing behavior of unsuspecting consumers, who leave their footprints in every transaction, whether online or offline. Thus sales and marketing professionals are now required to be tech-savvy and well-versed in applications like MS-Excel and other data mining tools”, he added.
Dr. V. Haraprasad, Water & Sanitation Engineer, and Dr P. Narayana Rao, Environmentalist and former member of AP Pollution Control Board, who accompanied Dr Muthaly, also spoke on the occasion on the opportunities that are available for management students in the water and sanitation sector, and green buildings and organic food sector.
Earlier, Prof. S.S. Prasada Rao, Dean & Director, HBS, said that recognizing the need for proficiency in information technology in management studies, Hyderabad Business School has recently introduced Business Analytics as a common course and as a specialization in MBA. Unless one moves in line with the fast changing market, one would risk being a misfit.