Course Information

A Bachelor of Business Administration (BBA) programme lays strong foundation in core business analytics. This specialization given detail on Business Analytics to become an efficient professional in this field. Students will learn to describe, predict and take informed decisions in different areas of `business such as Marketing, Finance, and Human Resources. It empowers the students with the analytical skills, knowledge and long-term vision that lead to innovation and growth.


Eligibility Criteria:

  • Minimum of 60% marks in Pre-University / Higher Secondary / 10+2 / Intermediate Examination with Mathematics as core subject from any recognized board or council
  • Qualified in UGAT or GAT (or) Qualified in GIM Online Test(GOT)



The programme follows a comprehensive curriculum to meet students learning objectives and goals. The framework is made to ensure course standards while building innovation and creativity along with it. It is a drafted to provide multiple career options after the course.

Information Technology for Business Analytics
Business Economics
Financial Accounting
Business Mathematics
Indian Business Environment
Semester End Viva-Voce
Telugu/Sanskrit/Hindi/Special English*
Principles and Practices of Management
Business Research Methodology
Excel VBA
Business Statistics – I
Data Structures with C++
Semester End Viva Voce
*Foreign Students are offered Special English course Right to limit the options is reserved
Indian Heritage and Culture
Database Management Systems
Business Statistics – II
Human Resource Management
Decision Support Systems with MS Excel
Marketing Management
Minor Project
Semester End Viva-Voce
Environmental Science
Data warehousing and OLAP
Operations Research
Predictive Analytics and Decision Making
Introduction to R
Financial Management
Semester End Viva Voce
Core Java
Production and Operations Management
Data Visualization
Data Mining
Statistical Quality Control and Six Sigma
Disaster Management / Introduction to Sociology
Minor Project
Semester End Viva – Voce
Big Data Analytics
Project Management
Elective 1
Elective 2
Elective 3
Web and Social Media Analytics
Supply Chain and Logistics Analytics
Financial and Risk Analytics
HR Analytics
Healthcare Analytics
Marketing Metrics
Elements of Actuarial Science
Professional Competency
Outbound Training Programme (OBT)
Book Review
Introduction to Gandhian Thoughts
Public Speaking
Yoga & Meditation
Business English Certificate (BEC)
Soft Skills

Note: GITAM HBS may revise, remove or add courses any time according to current industry needs and recommendation of the Board of Studies without prior notice to students.